Jumaini Ariff heads the operations of Storyscribblers. She is a published childrens book author and illustrator. To date, she has written 8 Malay books and 1 English book. 6 of the titles had been translated into English and Arabic. Jumaini is an active member of Storytelling Association Singapore and a registered MOE trainer. She is widely known for her two storytelling personas Aunty Ju.