Muhammad Asif Ali is an Indian author, poet, novelist, web designer, and entrepreneur. Asif is best known as a Screenwriter in Bollywood and Lollywood film industries. Asif has written films like Zeher-e-Ishq, Qala, Tadap, Yodha, Ek Ladki Ko Dekha Toh Aisa Laga, Yaariyan 2, etc. He is the co-founder of PrizmWeb Technologies and the founder and CEO of Youtreex Foundation. He has made his mark by writing TV serials like Kasautii Zindagii Kay, Babul Ka Angna, Ishq Ibadat, etc.