Parameshwar Gundkal, widely known as Param, is a celebrated innovator in Kannada television. Renowned for his groundbreaking contributions, he introduced acclaimed international reality shows like Bigg Boss and Minute to Win It to Kannada audiences. With a unique blend of business acumen and creative flair, Param has produced reality shows for OTT platforms, organized award ceremonies, and created numerous original intellectual properties (IPs).

Beyond television, Param is a versatile writer, having authored a novel, over 20 short stories, and numerous sports articles. His creative process involves a seamless transition between writing and viewing stories, with leisure time often dedicated to discussing the intricacies of storytelling. Additionally, Param wrote the story, screenplay, and dialogues for the film `Kotee,` cementing his reputation as a multifaceted storyteller in Kannada entertainment.