An entrepreneur turned producer, Priti Rathi Gupta turned her passion for art into reality when she founded Ishka Films, a production house in 2013. In the same year, she won an Award for Special Contribution to Commodities Business - Zee Business Best Analyst Awards. Before that, she won Woman Leader of the Year by Women on Top and NDTV Profit in the year 2011. The maiden project of Ishka Films was Naseeruddin Shah and Kalki Koechlin starrer "Waiting" that released in 2015. In 2018, staying true to her idea of producing meaningful cinema she invested in Karwaan, a movie starring Irrfan Khan, Dulquer Salmaan, Mithila Palkar.