Ruchikaa Kapoor is the Executive Vice President of Balaji Motion Pictures. In 2014, she was appointed as the Marketing Head for Balaji Motion Pictures, and, at the age of 24, became the youngest woman to be appointed at that level in a major motion picture studio. One of her most successful campaigns was that of Lipstick Under My Burkha (2016) which created a massive wave across the country.

She led the Branding and Marketing Campaigns of films such as Ek Villain (2014), Ragini MMS 2 (2014), Udta Punjab (2016), Laila Majnu (2018) and Veere Di Wedding (2018). As a Creative Producer, she spearheaded films like Judgementall Hai Kya, Jabariya Jodi, Dolly Kitty Aur Woh Chamakte Sitaare and Dream Girl, all of which are 2019 releases.