Model-turned-actor Shray Rai Tiwari started out in showbiz through endorsements, appearing in ads for brands like Lipton, 7up, Kalyan Sarees and Tuborg early on in his career. Subsequently, Shray made his feature film debut in the Bollywood romantic drama Shab (2017), which had Raveena Tandon and Arpita Pal in the lead roles. In 2018, Shray made his sophomore outing as an actor with the romantic drama Kuchh Bheege Alfaaz (2018).