Sreejith K.S hailing from Cherthala, transitioned from a successful advertising career-founding Navarasa Creatives in 2012 and producing over 550 ad films-to cinema. Under his banner, Navarasa Films, he produced the bilingual thriller Rajni and the 2026 commercial blockbuster Prakambanam. He is recognized for bringing his extensive advertising expertise to impactful, high-value storytelling in the Malayalam film industry.