An Indian advertisement and feature film director V. A. Shrikumar Menon is the Chairman and Managing director of Push Integrated Communications, he has directed more than 400 films through the course of his career. Venturing into the advertising world in 1993, Menon established his advertisement agency, Colours of the World. He made a name for himself directing advertisements for Manappuram finance and Kalyan Jewellers and has worked with big shots in the film industry Amitabh Bachchan, Mohanlal, Mammootty, Aishwarya Rai Bachchan, and Manju Warrier, to name a few. The talented director is making his foray into the film industry with Odiyan (2018), which stars Mohanlal.